Possible Research Questions

  • How do players’ social media accounts and relative “popularity” affect their value to a team?
  • How does the relative popularity of players on social media affect the attendance, profits, jersey sales, etc. of a sports team?
  • Is there a way to quantify what a player adds to a team by looking at their social media?
  • Should a player’s social media presence be considered in addition to their talents when being considered for a trade or draft?

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